Mystery Shopping analysis and projects with B Mystery
All investments made by companies with the aim to develop products and services can be nullified in an instant if the sales process towards the end customer is not effectively monitored. The experience gained in the Retail sector has allowed us to develop B Mystery Shopping, the tool developed by BIG to detect and evaluate the performance delivered by your sales network.
Mystery Shopping Projects
We are able to develop Mystery Shopping projects thanks to the “mysterious customers” selected by us. Moreover they are carefully trained to verify, anonymously and with absolute respect for privacy:
- the quality of the services provided by the company
- the correct application of the company procedures
- the correct commercial strategy applied by the sales network
BIG Researchers are Mystery Shopping experts
- Definition of what it is useful to monitor to increase company performance
- Development of the scenario to be tested (eg buying a product, visiting a shop, checking a promotion, calling a customer service etc.)
- Choice and training of “Mysterious Customers”
- Real-time monitoring of visits made
- Analysis of all the materials collected during the visits
- Executive Summary with operational indications
- Implementation of a development plan starting from the priority intervention areas
What are the advantages of B Mystery?
Capillary level in Europe of “Mysterious Customers” network
Objectivity and flexibility of surveys thanks to the experience grown in complex scenarios
- Guarantee of privacy and anonymity to protect workers from any forms of supervision
Scientific validity: the model was created thanks to the collaboration of experts from the most prestigious Italian and international universities
Usefulness of the results: we are able to tell you how your brand is perceived by your target, what your strengths and priority intervention actions are
Ability to Benchmark the main KPIs compared to your competitors
Speed of realization: we can give the actual idea of the quality delivered by your network in less than 5 working days
Easy consultation of results: it is possible to access the main KPIs through a dedicated online platform
No software license required
No new hardware required
A BIG consultant dedicated to you to give you all the support in all phases of the project
A service always at hand: Everybody, Everytime, Everywhere.
Pay only what you need: we have optimized all research phases (Sample, Data collection, Analysis and Reporting)