Market research through Focus Group
The focus group is a qualitative technique used in research in the human and social sciences in which a group of people are invited to speak, discuss and compare their personal attitude towards a topic, a product, a project, a concept, an advertisement, an idea or a character.
How Focus Groups work
BIG researchers use the best focus rooms equipped with one-way mirrors that allow the Customer to see without being seen by the people on the other side.
Like the traditional focus group, BIG is particularly specialized in the organization and management of online Focus Groups through the creation of virtual rooms in which people with specific features (depending on the target) are invited. The purpose is to give them stimuli and suggestions to bring out what the deep motivations for a specific topic, product or service are.