A selling point turnover is 80% made by the choice of location: Catchment area assessments, viability, competition, etc. In this regard, geomarketing is central to the development of retail. The term Geomarketing refers to all those activities that allow you to develop marketing strategies thanks to the use of georeferenced information.
The smart geomarketing platform: how Big Geo works
The software automatically connects to the collection systems of your selling points (online/offline)
Each transaction (ticket) is georeferenced: a GPS satellite coordinate is generated
The georeferenced sales data flow into a datalake owned by BIG and are linked to the databases developed over the years by BIG (e.g. population, homes, businesses, consumption, trends, car traffic, etc.)
All data are processed and made available according to your needs (maps, graphs, tables etc ..)
At this point it is possible to navigate and view through the online portal with personalized access
Experience the benefits of geomarketing thanks to Big Geo and request a demo